Pogo is one of the most popular TV channel for children in India. Having stiff competition from other children’s channels, Pogo wished to improve brand recall among students and form an association with entertaining children’s content. In this regard, Pogo joined hands with Krayon to create an entertaining event for children in schools across India.
Kids today are living under constant parental as well as peer pressure and they have almost forgotten the essence of fun and entertainment. Pogo always strives to balance education and fun. Antakshari is a very popular household game in India and almost every child can easily participate and enjoy being a part of it. Keeping this in mind Pogo and Krayon created a property that aimed at pure entertainment. Pogo Funtakshari was taken to schools with new look and feel for students to get more excited about the event and be part of it. The event got humongous response from kids, parents and teachers as it was a fantastic way of taking kids on an entertainment ride while assuring values of unity and team work with it.