Nickelodeon is the number-one brand for kids with original cartoons, sitcoms, movies, award shows, products and more. In order to promote its shows and improve brand recall among children, Nickelodeon teamed up with Krayon to create an interesting event that educates children about environmental issues while creating an association with Nick in a way that people recognise it as a channel working for the environment.
The Campaign helped students understand the importance of protecting and saving the planet in a unique and kid-friendly manner. It also aimed at empowering them to be the ‘Change Agents’ to bring about a change in their surroundings and help imbibe the values of “environmental conservation” in an interesting and useful way. The initiative pulled out all the stops in trying to make this issue relatable to a kid – whether it is leveraging the might of Nicks various platforms or using iconic Nick Superheroes like Perman to bring this message to life! The main focus of Big Green Help was to ensure that kids understand the importance of saving the planet.