Luxor Writing Instruments Pvt. Ltd., is a well-known stationery company based in Noida, India. In association with Luxor, Pilot launched its pens in India and wanted to address the challenge of low brand awareness. In this regard, Luxor teamed up with Krayon to create an Annual property in Schools & Vocational Institutes.
100 VOCATIONAL INSTITUTES
A great man once said that the answer of all the problems lies within. Through the My India Campaign, Luxor provided a platform to school students, the future of this country to solve problems specific to our country. Luxor conducted a campaign in each school, distributing campaign sheets to each student. A topic of national interest was given to students to understand their view points on the same and to provide a solution.