ITC Classmate is an Indian brand of student stationery products including books, pens, pencils, mechanical pencils and geometry boxes to its portfolio. ITC Classmate already has great brand awareness however the competition has gotten stiffer too, therefore ITC Classmate wanted to position itself as not just a market leader but also a thought leader. In this regard, ITC Classmate teamed up with Krayon to throw light on the fact that ‘everyone is unique’ and motivate the participants to follow their heart and achieve their dreams.
The event ITC Classmate Follow your Heart was designed to throw light on the fact that ‘everyone is unique’ and motivate the students to follow their heart and achieve their dreams. The participants from various schools were a part of a webinar session where they posted questions on Twitter based on alternate career options which were answered by eminent personalities who have marked a name for themselves in their respective professions through live streaming. This event gave an opportunity for the schools to be a part of an initiative that created a record and got honour and distinction for them.