ITC Classmate is an Indian brand of student stationery products including books, pens, pencils, mechanical pencils and geometry boxes to its portfolio. ITC Classmate already has great brand awareness however the competition has gotten stiffer too, therefore ITC Classmate wanted to position itself as not just a market leader but also a thought leader. In this regard, ITC Classmate teamed up with Krayon to create a platform for the future thought leaders of India.
The event ITC Classmate Ideas for India was designed for the young future leaders of India to put forward their ideas on “How the country can move towards achieving higher orbit of development and success”. Ideas were invited in the field of science and technology, environment protection and education for all, encouraging social and religious tolerance and infrastructure for a better tomorrow. The winners got a chance to intern with esteemed organisations and corporate houses along with other gratifications like cash prizes and an educational trip abroad! Finalists got a chance to interact with the Honorable Minister Mr. Salman Khurshid and the event was attended by Chairman – ITC Ltd., Mr. Y.C. Deveshwar and many other esteemed dignitaries.