Horlicks, a brand that features specialized products for Mothers, Kids, and Women, realized the need to create nutritional awareness amongst children and parents in order to improve brand recall for its products. In this regard, Horlicks teamed up with Krayon to create a project aimed at passing on the message of “Brain Ready, Body Ready” to students, principals, teachers and parents. It aimed at creating a well-rounded awareness about the lack of concentration and focus in the kids these days.
13,89,000 STUDENTS & PARENTS
To cater to the problem of lack of concentration amongst students we organised various workshop for students, parents, principals and teachers explaining the reasons and providing them with the solutions for the lack of concentration. We also conducted e-workshop and carried our various campaign ensuring positive results for students. The event emphasised the importance of a healthy body and a healthy mind during examinations not only to children between 9 – 17 years of age but also, their teachers and parents.