Horlicks being a brand that focusses on health & nutrition for children, wanted to build a long-lasting event that creates interest & improves brand recall among Children & Parents. To achieve this objective, Horlicks teamed up with Krayon to create an international platform that recognizes student abilities & reward uniquely talented students across South Asia.
10 MILLION CHILDREN
Wizkids is South Asia’s largest inter-school cultural, art & literary competition. Since its inception, WizKids has been a part of school students’ growth stories for generations. In more than a-decade-&-a-half years, Wizkids became a unique platform for school students. It has over 25+ fun & exciting art, cultural & literary competitions for school students such as group dancing & singing, quiz, painting, cooking, & essay writing among others. Its digital avatar, e-WizKids, gives students a lifetime opportunity to be a part of the prestigious Wiz Team. Over the years, students from India, Pakistan, Nepal, Sri Lanka, Bangladesh & U.A.E. have been a part of the WizKids phenomenon!