GlaxoSmithKline PLC (GSK) is a British pharmaceutical company that shelves an array of consumer healthcare products catering to the nutritional requirements of children as well as adults. Horlicks, a brand that features specialized products for Mothers, Kids, and Women, realized the need to create nutritional awareness amongst children and parents in order to improve brand recall and sales in India. In this regard, GSK teamed up with Krayon to create a project to explain the importance of healthy food, promoting the intake of right nutritional diet amongst children.
1,00,000+ STUDENTS & PARENTS
In today’s fast-paced world, parents hardly get time to take care of their own health which mostly results in the excessive intake of junk food and skipping right nutritional diet. In such a scenario making sure that their child gets the right nutritional diet as per their age becomes a challenge for them. In this event, nutritionists conducted a health camp for pre-school students and their mothers making with an aim to educate them about the importance of a healthy diet for their children. Nutritionists also shared the right nutritional diet chart for the child as per their age category.