The Gatorade Company, Inc. is an American manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade was launched in India in 2004 however it faced the challenge of low brand awareness. In this regard, Gatorade teamed up with Krayon to create an event for aspiring sportsmen i.e. children to help enhance their knowledge about strength, stamina, sweat; dehydration and to inform the athletic youth about the importance of right nutrition while establishing Gatorade as a go-to sports drink.
An Awareness and Functional Training Program was conducted for students in schools where they were shown the importance of Hydration for High Performance, sweat rate and body hydration requirements through a 2-hour workshop with physical activities.