Dell Futurist

ENABLING FUTURE TECHNOLOGISTS

Dell, one of the largest multinational computer technology companies, analysed the current scenario when it comes to PC adoption and usage and realized that PC penetration in India stands as less as 10%. To expand their customer base besides IT Professionals and to promote personal computers for every student, Dell teamed up with Krayon to help spread the importance of the PC amongst college students and influenced their buying behaviour by instilling confidence about the versatility and superiority of Dell products.

24 CITIES
50 COLLEGES
1500+ STUDENTS

Dell Futurist was a platform created to educate & inspire students to look at technology as the core of future career opportunities. This platform prompted Dell as an enabler of new age careers among youth by having an influencer session on yellow-collar careers (new age careers) using technology in colleges across India.

2016….2017….2018

MORE PROJECTS
LIKE THIS

BACK TO PROJECTS

GET IN TOUCH

Bangalore

LXL Ideas,
#175, 2nd Cross,
Lower Palace Orchards,
Bengaluru,
Karnataka- 560003

Mumbai

LXL Ideas,
#1510, RemiCommercio,
Shah Industrial Estate,
Off New Link Road, Andheri (West),
Mumbai- 400053