Dell, one of the largest multinational computer technology companies, analysed the current scenario when it comes to PC adoption and usage and realized that PC penetration in India stands as less as 10%. To strengthen the relationship with the student community and create a connection them i.e their future consumers, Dell teamed up with Krayon to help spread the importance of the PC amongst students and influenced their buying behaviour by instilling confidence about the versatility and superiority of Dell products.
60,000+ STUDENTS & PARENTS
Dell and Microsoft came together with this unique event Dell-Microsoft Study Buddy, where students from across 8 cities in India explored their dreams of “Making India a better place to live” by sharing their thoughts on same. The campaign was dynamically introduced which resulted in active participation of more than 60,000 children across 8 cities. Ultimately, it was an enriching experience for the students as they got an opportunity to explore their thought process and think out of the box on “Making India a better country”. The school children were encouraged to use technology and utilise its potential in exploring and widening their scope of thinking thereby enabling them to discover new possibilities with technology.