Dell, one of the largest multinational computer technology companies, analysed the current scenario when it comes to PC adoption and usage and realized that PC penetration in India stands as less as 10%. To expand their customer base besides IT Professionals and to promote adoption of computer usage in every household, Dell teamed up with Krayon to help spread the importance of the PC amongst parents and students and influenced their buying behaviour by instilling confidence about the versatility and superiority of Dell products..
Dell Champs is one-of-a-kind technology based quiz competition in which parents and students compete to be the top tech savvy team! Aimed at harnessing creativity, this event incorporates Dell products at various stages in the quizzing event, to help the target group connect immediately with the brand. Dell Champs also provides an opportunity for the parents and students to experience products first-hand at Dell Kiosks present at event stage during school and city level activities.