Cartoon Network is one of the most popular TV channel for children in the world. During the launch of a new show “Shamsher Sikander Chuddie Buddie”, Cartoon Network aimed to create awareness about the show and its characters among children. In this regard, Cartoon Network joined hands with Krayon to create an interesting event that created awareness about the show & established a connect with the show.
This show aimed to integrate the theme of the show – animal & friendship in an interesting manner and thereby establish a connect with the show. In order to highlight the values of honesty and friendship amongst kids, a fun filled event called “Chuddie Buddie Champions” was designed for the students of class 3 to 8. Chuddie Buddie Champions was a hunt for the pair of best friends who are most compatible, close and know each other’s likes and dislikes.