BOOST® products include a line of nutritional drinks designed for individuals who need extra nutrition to fill gaps in their diets, who have lost their appetite, and generally to boost energy in individuals and children. In the digital age, fewer numbers of children prefer to go out and play compared to sitting in and playing video games. Keeping this in mind, Boost teamed up with Krayon to create an exciting event for children to encourage sports among students while improving brand recall.
Since cricket is the most popular sports in the country it was chosen as the sports for the event. This event encouraged students towards cricket and also provided them with a platform to learn and sharpen their bowling skills under the guidance of popular Australian fast bowler Brett Lee. Students who participated in the event got an opportunity to learn the tricks of bowling from one of the world’s best bowler who also helped boost their hidden talent.