CREATING FUTURE READERS
Amazon.com is an American electronic commerce & the largest Internet retailer in the world. The amazon.com website started as an online bookstore & shelves close to 1.8 million books & about 8,00,000 eBooks. The company realized that children of this generation read lesser number of books in the digital age as compared to the previous ones. In order to create brand recall, Amazon teamed up with Krayon to create an event and promote the habit of reading books among children.
This event followed an innovative, interesting and fun-filled unique quiz format to increase students’ knowledge about Indian Mythology, History, Great Indian epics, Folklores and Fables. This activity also helped in inculcating reading habits in students thus improving their knowledge on the topics discussed during the event.